Start ASAP¬ (available for 4+ days¬†p/w)
Seamore might just be Europe‚Äôs hottest (or coolest) food startup. Our small company has managed to do what no one has done before: to get (normal) people to eat seaweed. As pasta! Our second product ¬†– I sea bacon – is a 100% wild organic seaweed that turns into (green) bacon when you fry it. And there will be many more products! To get people to that point and become the talk of the town we must be telling a story* that captures the imagination.¬†To keep this up and conquer the rest of the world we‚Äôre looking for the best¬†communication intern.
*it could also be that I sea pasta is simply fantastic food.
On Monday you‚Äôre in a meeting with Seamore’s founder and the PR agency to discuss how to get people that don’t know about I sea pasta (shame on them!) to pick up a pack at the 200+ supermarkets that I sea pasta will launch in. You agree to interview 10 loyal fans¬†of our seaweed pasta¬†in order to¬†create small stories to be used across various media. In the office you immediately start scanning for good candidates.
On Tuesday you dedicate the morning to creating a project plan for a new initiative: Pastaholics.¬†Seamore will follow the lives of 5 people who are (still) addicted to normal pasta but are anxious to shed some carbs. You love the concept but know that the devil is in the detail. So get cracking: who, what, how! In the afternoon you present to the Team. And yes, there is¬†quite some feedback. But it’s¬†overwhelmingly constructive and you only gain by pain. Or so they tell you ; )
Wednesday is USA day. We’re about to launch in SF and NYC and need to find the most influential stores willing to list I sea pasta.¬†Willem will visit NYC¬†1¬†December so¬†there’s a natural deadline for PR/foodbloggers to agree to meet with him the.¬†At the end of the day your ears are numb from 6 skypes but your satisfied with the traction you’re getting!
Thursday –¬ The next day you join the commercial director Waldo at a food event.¬†One part is basic but crucial to Seamore’s marketing” let hundreds of people try the goods and tell them the stories behind the product. But you also have a more strategic mission: help design a format for events to be used at food events around the world: codename¬†Seamore Babes.¬†Despite the name you will make sure it will be more about experiencing¬†food than¬†experiencing the babes.
Friday¬ – as everyday ‚Äď starts with the team huddle. In 10 minutes everyone shares a daily victory, a key activity of the day and possible hurdles. Yours is coaching: you’re drowning in 2 of your projects and need some help in prioritising. Willem sits down with you after the huddle to help with the first shift. At the end of the day the whole team gathers to try out the new I sea chips (new project) and chips call for a small drink. Which gets the weekend started ; )
Note: Seamore cannot be held liable if real life experiences deviate from the picture painted above.